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Feature

Software Marketing for Independent Developers

Issue: 1.4 (February/March 2003)
Author: Dave Wooldridge
Author Bio: Dave Wooldridge is the founder of Electric Butterfly (http://www.ebutterfly.com), a Los Angeles web design and software development company, responsible for such REALbasic-made products as Stimulus, Lighthouse, and HelpLogic.
Article Description: No description available.
Article Length (in bytes): 35,699
Starting Page Number: 15
RBD Number: 1410
Resource File(s): None
Related Web Link(s):

(http://www.ebutterfly.com)
http://lb.bcentral.com
http://submitit.bcentral.com
http://searchenginewatch.com
http://www.realsoftware.com/developer/programs/mwrb/
http://vse-online.com
http://www.trafficstudio.com
http://www.scriptsearch.com
http://www.allosx.com
http://www.applelinks.com
http://www.macresource.com
http://maccentral.macworld.com
http://www.macintouch.com
http://www.macminute.com
http://www.macnn.com
http://www.macosxapps.com
http://www.mactech.com
http://download.com
http://hyperarchive.lcs.mit.edu
http://guide.apple.com/
http://www.macorchard.com
http://www.mactreasures.com
http://www.macupdate.com
http://www.pure-mac.com
http://www.tucows.com
http://www.versionmaster.com
http://www.versiontracker.com
http://www.chezmark.com
http://www.macaddict.com
http://www.macdesignonline.com
http://www.machome.com
http://mac-nut.com
http://www.macoszone.com
http://www.macreview.com
http://www.macworld.com
http://www.blackcatsystems.com/regservices/
http://www.digibuy.com
http://www.esellerate.net
http://www.kagi.com
http://www.reg.net
http://www.regnow.com
http://www.regsoft.com

Known Limitations: None

Excerpt of article text...

Most shareware developers, and even a large percentage of commercial developers, find themselves battling the same common obstacle: limited budgets. The goal of this article is to shed some light on cost-effective marketing strategies and opportunities that won't break the bank. Since most independent developers find themselves single-handedly juggling the roles of CEO, Programmer, Graphic Designer, Accountant, Sales Rep, Marketing Manager, and Tech Support, these marketing tools are designed for the time-conscious developer.
Marketing is a necessary evil. We'd all rather be programming, but if you want your products to sell, then your targeted audience needs to know they exist and requires an easy method of accessing, evaluating, and purchasing them.
The Power of Brand Identity
A consumer's first impression of your website or product is the most important factor in the marketing process. We live in a very visual world and yes, as unfortunate as it is, people do judge a book by its cover. You may have built a truly amazing application, but if your product's interface and website are less than stellar, your application may be unfairly judged before it can be properly evaluated.

...End of Excerpt. Please purchase the magazine to read the full article.