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Feature
Postmortem: Redlien Account Executive
Tackling the Business World with RB
Issue: 3.5 (May/June 2005)
Author: Corey Redlien
Author Bio: Corey Redlien is an independent Macintosh software producer, and creator of Redlien Account Executive, a full-featured contact and sales relationship management system for Mac OS X.
Contrary to what many might think, his mighty ego is only a small part of why everything is named "Redlien", as it's more of a combination of no decent .com URL's left and a complete and utter lack of imagination when it comes to naming products.
He resides in Stamford, CT, working full-time on RAE with his faithful assistant Ruby the English Coonhound at his side. You can even find a picture of her in RAE if you look hard enough!
He can be contacted at corey-at-redlien.com or by visiting his site at
Article Description: No description available.
Article Length (in bytes): 18,998
Starting Page Number: 11
RBD Number: 3508
Resource File(s): None
Related Web Link(s):
http://www.redlien.com
http://www.redlien.com
Known Limitations: None
Excerpt of article text...
During the spring of 2002, I started working with a partner in the graphic design and marketing services field. As a newly formed service company without any established clients or a marketing budget to speak of, we naturally had to go out and find our clients the old fashioned way. This involved lots of leg work, cold calls, letters, and other traditional sales tools to generate project work. The most important of those, at least at this early stage, was the phone call. Having no marketing budget to blanket Manhattan with our advertisements, the cheapest and most effective method to drum up business was to call our prospective clients and try to set up an introductory meeting.
As anyone involved in even the most basic of sales workflow knows, quantity counts almost as much as the quality of your sales pitch. For every 100 phone calls you make, you may get 10 meetings. From those 10 meetings you may get 1 sale. Because of this basic tenet, sales people will generally have lists of hundreds, or even thousands, of potential contacts, and keeping well organized and good records on those contacts is a definite must. This issue of basic sales contact "house keeping" prompted me to start developing Redlien Account Executive, and having discovered REALbasic a few months prior, it seemed like an attainable goal. I figured I could whip something together in 3-5 months.
...End of Excerpt. Please purchase the magazine to read the full article.
Article copyrighted by REALbasic Developer magazine. All rights reserved.
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